The Bullshit Stalker

Seven Dollar Beer Bullshit

By admin on Sep. 7, 2008.

Okay, I’m taking a short flight on Delta Airlines to Atlanta.  The flight attendant is a few rows ahead of me when I hear her say, “Seven dollars.”  Then, “Yes, I wish I could set the price.”  I was considering a couple of beers myself.  So, I had to ask her what I figure the other passenger was asking.  Yes, that was right - Seven dollars for a 12 oz can of domestic beer.  Bullshit!

Let me put this in perspective:

• That’s 58.33 cents for an ounce.  This is likely more than it cost them for the whole can, meaning they’ve marked this up more than 1200%.
• That’s $42 for a six pack that I could buy at the local retailer for $5.
• That’s $84 for a twelve pack that I could buy for $9 at the local retailer.
• That’s $168 for a case that would cost me $14 or less at home.
• Gas costs just under $4 per gallon in most of the US, just under $9 per gallon in the UK, but this beer was going for $74.67 per gallon.

I’m all for keeping passengers from getting sloshed.  I mean that could very well be a safety issue.  But damn!

Another thing that Delta and all the other airlines should consider with this piece meal pricing is that business will pay for your ticket because they need you in a certain city on a certain date.  But they’re not going to pay for the extras.  So, while you think you’re making up costs and creating revenue, in the long run, you’re costing yourself revenue.  Because, guess what?  I didn’t pay it.  I took a Diet Coke that was free.  If they’d have asked me to pay for it, I’d have passed on that too.

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